Jordana Cosmetics is a family-owned American based makeup company that produces really affordable makeup items. They have everything except makeup brushes and tools (eyelash curlers, false eyelashes). They were being sold in some Guardian counters but I am not sure if Guardian still carries their products. The YouTube community loves Jordana and some of their products are holy grail items.
This is a review of the Jordana Oil-Free Liquid Foundation. My shade is in Caramel Bronze (08) and it is a warm deep shade. Highly suitable for deep tanned Indian skin tones.
Description: Liquid foundation. Medium to full coverage. Dewy finish. Not a wide range of shades are available for this particular foundation.
Price: MYR 23 online (Colours Cosmetics website, excluding tax) and IF it is still available in Guardian it would cost anywhere between MYR 25 to 30 (I can’t confirm if Guardian still carries the product).
Where to buy: refer to “Price”. I mention Malaysian based websites and stores only.
Additional info: It does not come with a pump and since the product is very runny, it should be poured out slowly to avoid wastage. After loose application it can be sheered out or pat down with the finger (depending on how much coverage you want). It actually works better with fingers.
Blends really well.
Not patchy or streaky.
If the shade matches your skin tone it would look almost invisible on your skin.
Powder adheres to it really well so it is ideal to be used with a translucent setting powder or even a pressed powder. This means powder blushers and highlighters work really well with it as well.
Decent lasting power; if set properly with a setting powder, it can last up to 6 hours on normal skin. If makeup setting spray is used then it could probably last even longer.
It oxidises slightly warmer in the first 20 minutes after application (might be just this particular shade).
Would not suit oily skin because it tends to move around on my oily T-zone in unfavourable (hot and humid) conditions.
The foundation dries a little tacky and that may seem a little uncomfortable.
Since it has a dewy finish, a setting powder seems almost necessary or it would seem oily unless really sheered out.
Cons and pros are about the same but I can work it out. It wins me over from a price point of view. It is another on-the-fence product. And since foundation is very specific and personal in terms of daily usage and suitability to a person’s skin, it is really up to you to decide.