Etude House is a Korean brand that has been around in Malaysia for quite a while. Although a retail brand their prices are mid-range and some of their products are pretty affordable, especially during their promotions and sales. They offer a wide range of skincare and makeup products (their foundations and concealers however, are geared toward fair skin). One of their most eye catching products is the Play 101 Pencil which comes in a wide selection of colours. The company claims that they are multi purpose, viable from eyes to cheeks to lips!
Description: A twist up multi purpose pen that can be used as an eye liner, lip liner and others. Comes in many different shades and in 0.5 grams of product. There’s a tiny sharpener attached to the end, commonly found in many twist up pencils.
Where to buy: Etude House stores and booths nationwide.
Price: MYR 46 (prices can go down to MYR22 so please either find it online or wait for a promotion).
Did a water and oil test.
Definitely multi-purpose (makes for a gorgeous lipliner or even a lipstick!).
Twist up pen; I LOVE!
Decent amount of product.
The wide shade selection is a definite plus!
Not easy to blend so using it as a blusher and a concealer (which the website claims) is a bit of a stretch.
Has a dry formula which does tug a tiny bit on the skin.
Wears off eventually but does give decent wear time (6-7 hours before it starts fading).
I am kind of obsessed with this pencil. I am down to the last quarter of it and need to repurchase. Do give this a try! They are pretty amazing!