IN2IT Line Define (Matte Liquid Eyeliner) Review

[UPDATED REVIEW]

IN2IT is a cosmetic brand registered under Hong Kong based Asia Pacific Cosmetics Corporation but the products are developed in Southeast Asia using technology from Germany and Japan. The products are affordable and pretty widespread in Malaysia.

The product.

The product.

Description and ingredients.

Description and ingredients.

The bottle.

The bottle.

The nylon brush tip.

The nylon brush tip.

Swatch.

One could create the thinnest sharpest line!

One could create the thinnest sharpest line!

Water test.

As claimed it does peel off which means it is easy to remove. However, there is a little gentle rubbing needed to remove it. It doesn't exactly just melt off.

As claimed it does peel off which means it is easy to remove. However, there is a little gentle rubbing needed to remove it. It doesn’t exactly just melt off.

With Vaseline for the oil test. It does stay put but a little rubbing does move the product a little which isn't too bad.

With Vaseline for the oil test. It does stay put but a little rubbing does move the product a little which isn’t too bad.

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Liner used with this makeup.

Description: It is a liquid eyeliner with a brush applicator that dries down to a matte finish. Among the colours that I could see were, black, blue and brown. They also come in a box of two, one black and one coloured (buy 1 get 1 free). The one in this review is LM01 (all black). IN2IT claims that the liner has a peel off formula that is easy to remove.

Price: MYR 15.90 (the price is subject to in-store discounts and offers).

Where to buy: All major drugstores; Watsons, Guardian, and even Sasa.

 

Pros:

Long wearing (but I don’t have oily eyelids so this should be taken into account).

Does not come off with sweating (because I danced and perspired with it).

The thin brush applicator allows for detailed work.

Very cost efficient!

Hasn’t irritated my eye upon application and prolonged wear (I don’t have sensitive eyes and this ought to be taken into consideration as well).

 

Cons:

Because it can be easily removed, rubbing your eyes will cause the liner to flake off and fallout.

The formula doesn’t dry very fast and thus can be tricky for beginners (more so because it is a liquid liner).

 

Ratings:

7.5/10

I personally LOVE this product because it is very cost efficient and drugstore brands like this are constantly going on sale. In addition to that, this liner works well with my dance makeup because it does not melt when I perspire. However, I didn’t give it a higher score because, since it does have an easy-to-remove formula, rubbing your eyes with this eyeliner on is going result in fallout and missing gaps in your eyeliner. The other reason for not giving it a higher score was because liquid eyeliners aren’t usually very user friendly and especially if it has a very wet formula that doesn’t dry fast. So, make your choice! One of these two outcomes may happen; it will be MYR 15 that you’ll never get back or a discovery of a holy grail product.

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2 thoughts on “IN2IT Line Define (Matte Liquid Eyeliner) Review

  1. I’ve heard of this brand but never come across it online. Such an innovative concept – peel of liner! And a matte finish, too. I also like that it has a brush tip rather than a felt tip – you can get much finer lines with brush tip. Personally, I don’t think anyone should be rubbing their eyes anyway – that’s a sure way to irritate your eyes or pick up some germs… 😳

    Liked by 1 person

    • I prefer the brush tips too. I love me the sharpest wing although it hardly makes a difference on stage.
      But I feel like some women tend to forget they have makeup on sometimes and do that! I’ve seen it firsthand and I feel like had to throw that information out.

      Like

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