First Impression, Golden Rose Velvet Matte Lipstick

Golden Rose is a Turkish makeup brand, produced by Erkul Cosmetics, that hit Malaysian shores last year in December. Since they are a Turkish based company the products are Muslim-friendly. Erkul Cosmetics have been in the cosmetics business for over 30 years (founded in 1983). They have been available online for purchase at http://www.goldenrose.com.my/ and http://www.colourscosmeticsmalaysia.com/ since last year December and their products are very affordable. I got this lipstick (along with some others) as a prize for entering a contest by Colours Cosmetics Malaysia.

Another exciting information is that the company opened its first store in Sunway Putra Mall, Kuala Lumpur (4th floor) on 30th May 2015!

The product.

The product.

I used flash on this picture because the shiny text on the packaging was too reflective and could not be seen clearly without flash.

I used flash on this picture because the shiny text on the packaging was too reflective and could not be seen clearly without flash.

The product.

The product. It is a beautiful muted pink.

A swatch.

A swatch.

My thoughts:

It is a matte finish lipstick that has the distinctive vanilla scent. It is not completely matte as with the name, ‘velvet matte’. The shade I have is VML12 (it does not have a specific name) which is a lovely pink colour that will flatter many skin tones especially deep tanned Indian skin tone like mine. It is opaque, goes on smoothly and is creamy. The scent is not too overpowering. It doesn’t dry the lips out like a matte liquid lipstick does, however, it isn’t very long wearing and it is not smudge-proof.

I am loving this lipstick and it costs about MYR 23.30 (plus GST). It is dermatologically tested, paraben-free, Muslim-friendly and not tested on animals.