Elianto is a local brand that sources its products from various countries such as Switzerland, Germany, Italy and Korea. Founded in 2005 by husband and wife duo Teo Ai Siong and Sylvia Lim See Toh they are now one of the more popular brands in Malaysia in terms of drugstore price range makeup and skin care products. Elianto is owned by the Aivoria Group of Companies (the same group that owns Bonita and Tiamo). Today I will be reviewing the Elianto Waterproof Loose Powder in 05 (Warm Beige).
Let’s get to some pictures first shall we?
Labels on the bottom of the tub (the shade code is written too).
Inside the tub; the powder puff.
Perforated plastic guard.
The powder inside. It has obviously been used sufficiently enough.
It is a loose powder that is pretty sheer which can be used on its own or as a setting powder. The shade I have is in 05, Warm Beige, the darkest shade they have. I have pretty deep and dark tanned skin so it works quite well on me. It claims to be waterproof and is completely matte.
Price: MYR 39.90 but Elianto is always having promotions so the prices can be cut to as much as 70% off.
Where to buy: Elianto stores nationwide and online at http://www.elianto.biz/
I also did some hand swatches and took pictures with and without flash.
With just the powder.
After blending with the Elianto face powder brush.
Powder is used to set foundation here which was a mixture of Jordana Oil Free Foundation (in Caramel Bronze) and Maybelline Dream Matte Mousse (in Natural Beige Medium 2.5; the darkest shade available in Malaysia).
The colour looks pretty warm but it matches my facial skin better and it does not look as different in person as it does in the picture.
With only the powder. As you can see it does look ashy without foundation under flash photography.
With foundation. Although a difference can be seen it would look pretty close to my face tone. And no ashy finish here when used with foundation.
I also used some on my face.
It does give some coverage but it is pretty sheer.
My skin is not this bad! Trust me! DAMN DSLR!!!! As you can see it does look ashy with flash photography.
I love powders with a matte finish so that’s going to be a plus point for me.
Pretty well pigmented for a loose powder.
It is not very translucent and thus has a little bit of coverage which is pretty good for a loose powder.
It is pretty finely milled so it doesn’t go on streaky or patchy nor does it become cakey even when layered.
It has sheer coverage which is great for setting foundation without altering the foundation shade.
Price is another plus point.
It doesn’t have good lasting power, it can probably last for only about 2 hours before it wears off (if worn on its own).
Although waterproof it can transfer or move if you sweat profusely (even with foundation underneath), this also means tears (from crying) would melt it off.
It isn’t transfer proof so if your face rubs off on someone’s (or even your own) light coloured clothing, well, DISASTER!
I am undecided with this product only because I have yet to find a holy grail drugstore loose powder just yet. I actually prefer pressed powders over loose powders just because they can be both, used alone, and with foundation. So you’d have to decide on your own. But there is definitely a colour selection for people with a similar skin tone to mine.