Elianto is a local brand that sources its products from various countries such as Switzerland, Germany, Italy and Korea. Founded in 2005 by husband and wife duo Teo Ai Siong and Sylvia Lim See Toh they are now one of the more popular brands in Malaysia in terms of drugstore price range makeup and skin care products. Elianto is owned by the Aivoria Group of Companies (the same group that owns Bonita and Tiamo). Today I will be reviewing the Elianto Waterproof Loose Powder in 05 (Warm Beige).
Let’s get to some pictures first shall we?
It is a loose powder that is pretty sheer which can be used on its own or as a setting powder. The shade I have is in 05, Warm Beige, the darkest shade they have. I have pretty deep and dark tanned skin so it works quite well on me. It claims to be waterproof and is completely matte.
Price: MYR 39.90 but Elianto is always having promotions so the prices can be cut to as much as 70% off.
Where to buy: Elianto stores nationwide and online at http://www.elianto.biz/
I also did some hand swatches and took pictures with and without flash.
I also used some on my face.
I love powders with a matte finish so that’s going to be a plus point for me.
Pretty well pigmented for a loose powder.
It is not very translucent and thus has a little bit of coverage which is pretty good for a loose powder.
It is pretty finely milled so it doesn’t go on streaky or patchy nor does it become cakey even when layered.
It has sheer coverage which is great for setting foundation without altering the foundation shade.
Price is another plus point.
It doesn’t have good lasting power, it can probably last for only about 2 hours before it wears off (if worn on its own).
Although waterproof it can transfer or move if you sweat profusely (even with foundation underneath), this also means tears (from crying) would melt it off.
It isn’t transfer proof so if your face rubs off on someone’s (or even your own) light coloured clothing, well, DISASTER!
I am undecided with this product only because I have yet to find a holy grail drugstore loose powder just yet. I actually prefer pressed powders over loose powders just because they can be both, used alone, and with foundation. So you’d have to decide on your own. But there is definitely a colour selection for people with a similar skin tone to mine.