A local (Malaysian) indie makeup brand that’s in Watsons! What?!

Yes, this indie brand started with a single makeup brush way back in 2015. The brand now boasts brush sets, makeup sponges, lip products, an eyeshadow palette, a mascara, a liquid liner and even hand sanitiser!

Founded by local beauty blogger and YouTuber Sabrina Tajuddin in 2015, it is now available at Watsons and PlayUP stores!!! Definitely an incredible achievement!

When the brand launched with its first product I immediately placed an order (review here). Later that year two more brushes were released and I purchased them too. A year after that more brushes and brush sets were launched during when I won a giveaway and received a whole 6-piece brush set (there’s a first impressions post if you want to see the brushes when they came out of the box all fresh, link here). The brushes are now 4 years old and very much used and loved.

I believe the packaging has changed but the brushes are still the same six brushes.

There are descriptions on the back of the box of what is contained in the box…

Intended purpose of the brushes suggestions on how to use them.

Even comes with care instructions!!!

The brushes. Either my photography skills have improved leaps and bounds or the brushes really are beautiful or a combination of both! I’ll let you be the judge of that…

Both the description and the brush code are painted with rose gold paint with engraved words.

B211; Fluffy blending brush. It is, as the name says, a fluffy brush intended for blending eyeshadow. The faded label is kind of my fault! 😛 I used 60% alcohol thinking it would be effective and I was right. It was a little too effective.

Nice loosely packed bristles for its intended purpose. I love using this to blend out under-eye concealer.

B212; Basic Eyeshadow. This is an eyeshadow brush. Usually used to apply colour.

It is another staple eyeshadow brush. Tightly packed bristles to apply eyeshadow. Densely packed shadows apply pigments more vividly then a brush with loosely packed bristles.

B213; Crease blending. It is just a flattened version of the B211. Basically for the same purpose of blending eyeshadow.

It is interchangeable with the B211 but I do suppose the slightly flattened bristles serve to fit the crease of the eye.

B214; Shadow Smudge. Supposed to be used to smudge cream liner or eyeshadow for a smoked out look.

The square shaped and tightly packed bristles help with smudging and with a precise line.

B215; Pencil Brush. For precise application and smudging in a concentrated spot.

Has a pretty pointed tapered tip. Would help to apply product at precise points, for example the inner corner.

B216; Brow Definer. The newer version of this brush is dual ended with a spoolie.

Bristles. Supposed to be used for brows and liner. It really is designed for its intended purpose. It is one of those basic essential brush that I would recommend you have in your kit if you like makeup in any capacity.

Description:
A set of makeup brushes intended for eye makeup.
Bristles: Synthetic bristles (material undisclosed).
Ferrule: Metal in rose gold colour.
Handle: Wooden painted white engraved with rose gold labels.


Price: MYR 168. Also available individually at MYR 28 each (do look out for sales during special holidays).

Where to buy: Online at https://www.breenabeauty.com/ or selected Watsons stores and PlayUP stores nationwide.

Pros:
> Sturdy and durable brushes.
> Works very well for each of its intended purpose.
> For being a staple in my makeup kit, having traveled with and been constantly used and washed, it has stayed intact and viable.
> Nice design.
> Local Indie brand (I don’t typically list this as a pro, but yes, the fact that it is an indie local brand definitely gives, to me, a reason to purchase).
> Soft bristles.
> No shedding.
> Affordable.

Cons:
> Although bristles are soft the smaller brushes are a little bit stiffer than I would like it to be making it a tiny bit unwieldy. Particularly B214 and B215.
> The white finish on the handle is not very fool-proof. Even alcohol tends to melt it away. During a show, something melted the finish away on one of mine.

So sad…

Note: Perhaps the paint should have been a stronger, more unforgiving material. More of a lacquer paint than just paint or perhaps a protective finishing layer might serve it better. This might have already been improved since this was the first version of the brushes.


Rating:
8.7/10
Lovely brushes!

Trying out gel eyeliner. Do I recommend it? Is it beginner friendly?

HAPPY NEW YEAR GUYS!!!
I’ve always seen gorgeous videos of beauty gurus using gel eyeliner to create such perfect winged eyeliners that I had to try it myself. So when I looked for the most accessible, best eyeliner that was also cost effective, this particular one kept being suggested to me by various sources. It is the Maybelline Eyestudio Lasting Drama Gel Liner.
By the way, it’s my first gel eyeliner review.

The outer packaging.
Description on the back.
The product.
Yes! It comes with a brush! And it’s pretty good too!
Mine’s pretty done… 😛
Description underneath the tub. Plus the shade name.
Oh getting this swatch was a task!

Description:
It is a gel eyeliner that comes in 2.5 grams or 0.08 oz. It comes with a synthetic bristle brush and comes in two shades (in Malaysia), 01 Black and 02 Brown.

Ingredients:
TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, ISODODECANE, CYCLOHEXASILOXANE, CERESIN, CAPRYLYL METHICONE, SILICA SILYLATE, LAUROYL LYSINE, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, HYDROXYAPATITE, TRIETHOXYCAPRYLYLSILANE, CI 77499 / IRON OXIDES, CI 77007 / ULTRAMARINES, CI 77266 / BLACK 2

Price:
MYR 43.90 (wait for a discount, SERIOUSLY!)

Where to buy:
Major drugstores/pharmacies across the countries.

I actually used it in one of my Halloween looks. Used it for the dark hollows around the eyes.

Pros:
> Very black and opaque.
> Glides easily and applies smoothly.
> Stays put. I didn’t experience smudging (there is a caveat; see “Cons”)
> Longlasting.
> Yes, to resolve the title question, it is beginner friendly because you can work slowly, tracing each step as you go since the dry down time on a gel eyeliner is longer than a liquid eyeliner. Very forgiving.

Cons:
> Even after drying down the product stays a tiny bit tacky that annoys me to no end! I almost always have to use a black eyeshadow to set it.
> Not particularly comfortable to wear as it felt like I used glue on my lids.
> Although it doesn’t smudge, I would notice patches of the liner missing as it wears down. And I found that peculiar.
> Although longlasting, the aforementioned patches missing presents an issue.
> I ALWAYS place the lid back on PROPERLY but it still dried out faster rather than later.


Rating: 5.5/10
Although beginner friendly, a gel pen would be a better option than this particular product. This doesn’t mean I think pen eyeliner is objectively better than gel eyeliner. Personal preference trumps all. But no, I didn’t like this product although I got my money’s worth.

Essence Volume Stylist 18Hr Curl & Hold Mascara Review

I’m back after a month’s hiatus… and… jumping right in!
Yes, mascara is probably the single most used makeup product in my collection. Which is perhaps why I have reviewed mascaras more than any other makeup products. In addition to that Essence is a brand I’ve reviewed over and over again simply because it’s perhaps the cheapest makeup brand available at Malaysian drugstores. This is the Essence Volume Stylist 18Hr Curl & Hold Mascara.

The product.
A little description.
As you will see later this is the shape of the brush.
Details.
The bristles.

Description: Mascara that comes in 12 ml or 0.4 oz. of product. Although it claims to hold curls that last up to 18 hours, it doesn’t claim to be waterproof.

Ingredients:
AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, GLYCERYL STEARATE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, ORYZA SATIVA (RICE) CERA, BUTYLENE GLYCOL, PALMITIC ACID, ACACIA SENEGAL GUM , POLYBUTENE, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANOL, STEARIC ACID, PHENOXYETHANOL, VP/EICOSENE COPOLYMER, TOCOPHEROL, DIMETHICONE, POLYESTER-4, ETHYLHEXYLGLYCERIN, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, TETRASODIUM EDTA, POTASSIUM SORBATE, SODIUM DEHYDROACETATE, CI 77499 (IRON OXIDES)


Price: MYR 15.90

Where to buy: Watsons (if you can find it, certain department stores).

Wear test.

Bare lashes.
One coat.
Two coats.

Pros:
> Very good volume.
> Very good lengthening.
> Curls hold up very well (can’t attest to the 18 hours claim but as long as I’ve worn it, it doesn’t loose the curl).
> Good lash separation.
> No smudging.
> As big and fat the wand it, it isn’t really problematic for getting even the shortest lashes because there are varying length of bristles.

> Affordable! God, SO AFFORDABLE!!!

Cons:
> Tiny bit fallout.

> In spite of varying bristle length, working with the brush can be a tiny bit problematic.

Note: It definitely isn’t waterproof! Do with this information what you will. 🙂

Rating:
8.9/10
Great mascara! Great price! I LOVE IT!

Essence Lash Princess Volume Mascara Review

Some of my past Essence reviews;

Essence Make Me Brow; link here.

Essence Longlasting Lip Liner; link here.

Essence Lip Liner; link here.

Essence I ❤ Stage Eyeshadow Base; link here.

This is the review of the Essence Lash Princess Volume Mascara Review.

The product.

Description on the tube.

Wand. It has a very spoon like curved wand with different lengths in the bristles.

Description: Mascara that comes in 0.40 oz or 12 ml of product with a (sic) cobra shaped wand. This is supposed to be a volume mascara and there’s a another version called false lash effect in a green tube. NOT waterproof.

Price: MYR 18.90 (please wait for a promotion).

Where to buy: Watsons

Bare lashes.

One coat.

Two coats.

Pros:

Pretty good at volumising.

Holds a curl pretty well.

Not a sticky or gloppy formula.

Separates really well.

The wand definitely helps. The longer part gets to the root of the lashes and for initial application the shorter bristles get the job done.

Doesn’t smudge on me (I don’t have oily lids).

 

Cons:

I experienced fallout with this mascara.

The formula tends to bit a bit grainy and balls up in places (even evident from the picture). This worsens as it dries.

 

Rating:

7.6/10

With the expansive availability of mascaras there’s little reason for any kind of shortcomings. Especially since affordable options are aplenty. So, not re-purchasing this one.