Yes, this indie brand started with a single makeup brush way back in 2015. The brand now boasts brush sets, makeup sponges, lip products, an eyeshadow palette, a mascara, a liquid liner and even hand sanitiser!
Founded by local beauty blogger and YouTuber Sabrina Tajuddin in 2015, it is now available at Watsons and PlayUP stores!!! Definitely an incredible achievement!
When the brand launched with its first product I immediately placed an order (review here). Later that year two more brushes were released and I purchased them too. A year after that more brushes and brush sets were launched during when I won a giveaway and received a whole 6-piece brush set (there’s a first impressions post if you want to see the brushes when they came out of the box all fresh, link here). The brushes are now 4 years old and very much used and loved.
A set of makeup brushes intended for eye makeup.
Bristles: Synthetic bristles (material undisclosed).
Ferrule: Metal in rose gold colour.
Handle: Wooden painted white engraved with rose gold labels.
Price: MYR 168. Also available individually at MYR 28 each (do look out for sales during special holidays).
Where to buy: Online at https://www.breenabeauty.com/ or selected Watsons stores and PlayUP stores nationwide.
> Sturdy and durable brushes.
> Works very well for each of its intended purpose.
> For being a staple in my makeup kit, having traveled with and been constantly used and washed, it has stayed intact and viable.
> Nice design.
> Local Indie brand (I don’t typically list this as a pro, but yes, the fact that it is an indie local brand definitely gives, to me, a reason to purchase).
> Soft bristles.
> No shedding.
> Although bristles are soft the smaller brushes are a little bit stiffer than I would like it to be making it a tiny bit unwieldy. Particularly B214 and B215.
> The white finish on the handle is not very fool-proof. Even alcohol tends to melt it away. During a show, something melted the finish away on one of mine.
Note: Perhaps the paint should have been a stronger, more unforgiving material. More of a lacquer paint than just paint or perhaps a protective finishing layer might serve it better. This might have already been improved since this was the first version of the brushes.