Covo Cosmetics is a local brand founded by Julie Wong and Kerrie Hess. Both women have had a long list of affiliations with big brand names. They believe in ‘Luxe for Less’; the Covo Cosmetics message. The brand definitely has a luxury look to it and it definitely costs much less but if one was to pay retail for the products they offer, I would rate it mid-range/high end drugstore in price range. However, the really great thing about Covo is that they offer discounts periodically throughout the year and that’s when I’ll usually look out for anything that may strike my fancy. So when they announced their 50% to 70% discounts I rushed to their booth and stood there for a good half hour (or more) and picked out, among others, this lipstick. It is the Intensified Lipstick in the shade Mysterious.
Yes, my favourite part, pictures!!!

They did think about aesthetics which is reflected in these logo prints on the inner surface of the box.
My thoughts:
I love the colour, the finish and the scent. It is a gorgeous lipstick. The lovely pop up mirror is a nice touch. It glides on smoothly, it is opaque, pigmented, and does not dry out the lips. It retails at MYR 49 but I bought it at 50% (MYR 24.50) which is drugstore price and definitely affordable. I have attached a .gif image of the mirror pop up mechanism.