IN2IT is a cosmetic brand registered under Hong Kong based Asia Pacific Cosmetics Corporation but the products are developed in Southeast Asia using technology from Germany and Japan. The products are affordable and pretty widespread in Malaysia.
Description: It is a liquid eyeliner with a brush applicator that dries down to a matte finish. Among the colours that I could see were, black, blue and brown. They also come in a box of two, one black and one coloured (buy 1 get 1 free). The one in this review is LM01 (all black). IN2IT claims that the liner has a peel off formula that is easy to remove.
Price: MYR 15.90 (the price is subject to in-store discounts and offers).
Where to buy: All major drugstores; Watsons, Guardian, and even Sasa.
Long wearing (but I don’t have oily eyelids so this should be taken into account).
Does not come off with sweating (because I danced and perspired with it).
The thin brush applicator allows for detailed work.
Very cost efficient!
Hasn’t irritated my eye upon application and prolonged wear (I don’t have sensitive eyes and this ought to be taken into consideration as well).
Because it can be easily removed, rubbing your eyes will cause the liner to flake off and fallout.
The formula doesn’t dry very fast and thus can be tricky for beginners (more so because it is a liquid liner).
I personally LOVE this product because it is very cost efficient and drugstore brands like this are constantly going on sale. In addition to that, this liner works well with my dance makeup because it does not melt when I perspire. However, I didn’t give it a higher score because, since it does have an easy-to-remove formula, rubbing your eyes with this eyeliner on is going result in fallout and missing gaps in your eyeliner. The other reason for not giving it a higher score was because liquid eyeliners aren’t usually very user friendly and especially if it has a very wet formula that doesn’t dry fast. So, make your choice! One of these two outcomes may happen; it will be MYR 15 that you’ll never get back or a discovery of a holy grail product.