As the title says, here’s another mascara review! Yes, I love mascaras! This is the It Cosmetics Superhero Elastic Stretch Volumizing mascara. As a disclaimer this was given to me as a door gift for attending a makeup workshop organised by It Cosmetics at a Sephora outlet in Penang, Malaysia (Lol! Only my bestie, Lakshmi and I turned up for the “workshop” so perhaps it was more of a personal consultation?!). I am not obliged to Sephora Malaysia or It Cosmetics to review this product. Opinions are 100% my own.
Just to briefly address the “elephant”, I was quarantined at my parents without any of my makeup. I ran out of pre-written and scheduled posts, all of which have been published… Hence the gap in new posts. 😀
Description: Mascara that claims to add volume and length to lashes. Comes in a single shade and in both 5 ml (0.17 oz) and 9 ml (0.3 oz). Doesn’t claim to be waterproof.
WATER, COPERNICIA CERIFERA (CARNAUBA) WAX, CYCLOPENTASILOXANE, ORYZA SATIVA CERA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499)
Price: MYR 104 (9 ml/full size), MYR 55 (5ml/travel); the travel one is actually cheaper per ml!
Where to buy: Sephora outlets nationwide and online on sephora.my
> Nice separation.
> Gives lashes a natural looking length and volume.
> No smudging.
> The tapered shape of the bristles are very helpful for application.
> Formula becomes too dry and clumpy VERY fast.
> The drier the formula became, the more the fallout I got.
> Not a very dramatic effect to lashes (certainly no where close to its claims on the packaging).
>With regards to the previous con, it does work better initially and then goes downhill as the formula dries out.
Underwhelming is overstatement for this mascara. Not a downright terrible one but for the price and all that it claims to be, calling it “meh” would be a disservice to the expression “meh”. Would NEVER purchase!