Avon is one of those companies which everyone in Malaysia, who use any kind of makeup, know. The company has been a long standing fixture in the beauty industry, founded over a century ago when door-to-door salesman David H. McConnell decided to sell perfumes under the name California Perfume Company. Good trivia huh. Moving on, this review is about the Metallic Liquid Eyeliner which is part of the Avon, Simply Pretty line.
Description: It is a liquid eyeliner with a felt tip applicator. The liquid product itself dries down to a matte finish, however, the words ‘metallic’ and the word ‘shiny’ comes from specks of glitter present in the liner. There is only one shade available and that is the shade ‘shiny black’. It is not waterproof and does not claim to be.
Price: MYR 15.90 however, Avon always has promotions and so the price could come down until MYR 10 per bottle.
Where to buy: Avon boutiques or distributors.
Here are some swatches.
There are a few things I would like to share about this eyeliner that I have personally experienced. The metallic and shiny attributes of the liner does not show unless pat down a little bit. The pictures below will show you what I mean.
As you can see the liner appears completely matte.
Now see what happens when I lightly pat it with my ring finger.
A few pats and boom, it is shiny!!!
Two other things that one should know about this liner is, since it is not waterproof it smudges both with water and oil as you will see below.
It is a deep coal black liquid eyeliner that is very opaque.
The metallic shine is gorgeous on the eyes.
Although it is not waterproof it smudges easily because if one has even slightly oily lids or even the slightest dampness around the eyes, the liner would smudge and run. I remember the first time I used it for one of my performances, looking at myself in the dressing room mirror after the performance, I had a black streak of liner all the way from my eyes to my chin. A streak of sweat from my forehead had melted the eyeliner!
The felt tip is not fine and thus it is difficult to deal with. Not beginner friendly.
It does not dry quickly.
I don’t have sensitive eyes, however, every time I did use this liner my eyes would be slightly irritated and tear up upon initial application.
I really did not enjoy this liner, however, if you do not have oily eyelids and would not be sweating or crying (or if your sweat does not run near your eyeliner) then this is a very pretty liquid eyeliner with a sparkly metallic finish.