A local (Malaysian) indie makeup brand that’s in Watsons! What?!

Yes, this indie brand started with a single makeup brush way back in 2015. The brand now boasts brush sets, makeup sponges, lip products, an eyeshadow palette, a mascara, a liquid liner and even hand sanitiser!

Founded by local beauty blogger and YouTuber Sabrina Tajuddin in 2015, it is now available at Watsons and PlayUP stores!!! Definitely an incredible achievement!

When the brand launched with its first product I immediately placed an order (review here). Later that year two more brushes were released and I purchased them too. A year after that more brushes and brush sets were launched during when I won a giveaway and received a whole 6-piece brush set (there’s a first impressions post if you want to see the brushes when they came out of the box all fresh, link here). The brushes are now 4 years old and very much used and loved.

I believe the packaging has changed but the brushes are still the same six brushes.

There are descriptions on the back of the box of what is contained in the box…

Intended purpose of the brushes suggestions on how to use them.

Even comes with care instructions!!!

The brushes. Either my photography skills have improved leaps and bounds or the brushes really are beautiful or a combination of both! I’ll let you be the judge of that…

Both the description and the brush code are painted with rose gold paint with engraved words.

B211; Fluffy blending brush. It is, as the name says, a fluffy brush intended for blending eyeshadow. The faded label is kind of my fault! 😛 I used 60% alcohol thinking it would be effective and I was right. It was a little too effective.

Nice loosely packed bristles for its intended purpose. I love using this to blend out under-eye concealer.

B212; Basic Eyeshadow. This is an eyeshadow brush. Usually used to apply colour.

It is another staple eyeshadow brush. Tightly packed bristles to apply eyeshadow. Densely packed shadows apply pigments more vividly then a brush with loosely packed bristles.

B213; Crease blending. It is just a flattened version of the B211. Basically for the same purpose of blending eyeshadow.

It is interchangeable with the B211 but I do suppose the slightly flattened bristles serve to fit the crease of the eye.

B214; Shadow Smudge. Supposed to be used to smudge cream liner or eyeshadow for a smoked out look.

The square shaped and tightly packed bristles help with smudging and with a precise line.

B215; Pencil Brush. For precise application and smudging in a concentrated spot.

Has a pretty pointed tapered tip. Would help to apply product at precise points, for example the inner corner.

B216; Brow Definer. The newer version of this brush is dual ended with a spoolie.

Bristles. Supposed to be used for brows and liner. It really is designed for its intended purpose. It is one of those basic essential brush that I would recommend you have in your kit if you like makeup in any capacity.

Description:
A set of makeup brushes intended for eye makeup.
Bristles: Synthetic bristles (material undisclosed).
Ferrule: Metal in rose gold colour.
Handle: Wooden painted white engraved with rose gold labels.


Price: MYR 168. Also available individually at MYR 28 each (do look out for sales during special holidays).

Where to buy: Online at https://www.breenabeauty.com/ or selected Watsons stores and PlayUP stores nationwide.

Pros:
> Sturdy and durable brushes.
> Works very well for each of its intended purpose.
> For being a staple in my makeup kit, having traveled with and been constantly used and washed, it has stayed intact and viable.
> Nice design.
> Local Indie brand (I don’t typically list this as a pro, but yes, the fact that it is an indie local brand definitely gives, to me, a reason to purchase).
> Soft bristles.
> No shedding.
> Affordable.

Cons:
> Although bristles are soft the smaller brushes are a little bit stiffer than I would like it to be making it a tiny bit unwieldy. Particularly B214 and B215.
> The white finish on the handle is not very fool-proof. Even alcohol tends to melt it away. During a show, something melted the finish away on one of mine.

So sad…

Note: Perhaps the paint should have been a stronger, more unforgiving material. More of a lacquer paint than just paint or perhaps a protective finishing layer might serve it better. This might have already been improved since this was the first version of the brushes.


Rating:
8.7/10
Lovely brushes!